With the holidays only a few months away, mostcustomers have begun making festive season shopping plans. Therefore if you are the retailer who’s looking tomake better sales this festival season, you should check out for this year’s latest trending products. And have them added to your stock, even if it means seeking a merchant cash advance to get the finances you need.Here is a quick guide on how to identify the leading product trends to sell this holiday season.

Check what’s trending on social media

One sure way to monitor product trends is to check what’s trending on different social media channels.These platforms are a discussion platform for virtually all products, whether the latest outfit designs or the best gaming devices, or pretty much any merchandise.Here are top social media channels for your research:

  • Twitter – Type in words related to your industry in the “Trends for You” search bar to see people’s comments on different products on Twitter.
  • Facebook –look through popular pages frequented by your target audience.
  • Pinterest – Check out people’s shopping lists on Pinterest to see what’s new.

On top of this research, you can launch a poll in Twitter or Facebook asking followers the types of products they would like to have this holiday season. This way, you can easily know what’s trending.

Find out what influencers in your industry are saying

Influencers can help you monitor upcoming product trends as they are alwayson top of the demand curve. Having earned their reputation by giving reliable information on the latest trends, most retailers trust themas a source of knowledge and understandingof themost recent and best products.

Find out the products they are endorsing or promoting on their social media sites and blogs. Also, take noticeof the products they aren’t recommending andthose they haven’t positively reviewed so you don’t add them on your stock.

Review trend publications

Go through different product trend blogs and publications. Most trend publications are intended to help small retailers understand the market andthe customers’ demand. You can review data-oriented articles or blogs that curate info from major sources. All these will help you better understand what products to include in your special holiday season stock.

The only way to put your retail business on the road to success this holiday season is by researching what products most people are buying or anticipatingduring the coming festivals. The more intensive you research is, the better for your business as it will reflect in your sales.

Author Bio

Business Funding expert, Nathan Hale, founded First American Merchant with his eyes set on helping the backbone of our country, small business owners. His passions include writing/producing music, and travel. First American Merchant is America’s Best merchant cash advance company, serving both traditional and high-risk Businesses.

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